Boost your SEO with Content Marketing
While the phrase, “If you build it, they will come”, may work in baseball, it’s most certainly no guarantee in business. Case in point, the millions of beautiful, trustworthy, informative websites you’ve never seen, owned by companies of which you’ve never heard. These days, competitive digital marketing requires major league SEO and a game-winning strategy […]
The Benefits of Local SEO
Local SEO focuses on attracting customers in geographic areas near you, rather than the national and sometimes global reach of online stores and other businesses. These local customers are the valuable to small businesses. If you have a brick-and-mortar location, or are just starting to market your business online, then keep reading to take advantage […]
Generate High-Quality Leads with LinkedIn Product Pages
If you’re in the business of B2B software, LinkedIn just made generating high-quality leads a whole lot easier! In today’s digitally driven world, it’s no secret that access to technology has produced a legion of savvy shoppers. In fact, 87% of buyers conduct online research before making a purchase. Therefore, providing prospects access and insight […]
New Year… New Email List?
Every year, email lists decline by 20–30%. Moreover, at least one-third of subscribers never open emails, and even fewer click on calls to action. Marketing to disinterested people is a waste of time and resources which is why it’s a good idea to purge your email lists. What better time than the new year? After […]
How to Create a Facebook Likes Campaign
The majority of people – who make purchasing decisions – are on Facebook every day. Is your business reaching them where they live? Creating and maintaining a company page on Facebook is a fantastic start, but it’s only half the battle. Engaging your customers and potential buyers on social media instills brand loyalty, increases sales, and […]
The Story Behind Disney’s Marketing Success
(Cue the classic Disney fade-in) Once upon a time, Alli, a young DJ from Tampa was sent to broadcast from the most magical place on earth, Disney World. Over the following two decades, she would return to Mickey Mouse’s home base countless times, opening parks and promoting attractions on the air. As the years passed, […]
Why Your Business Needs a Hashtag
Just because you post something on social media, doesn’t mean your friends, fans, and followers are going to see it. Since 2012, the organic reach on social media platforms has been declining under the guise of providing a more pleasant user experience. In reality, it’s because platforms like Facebook, Twitter, and Instagram are free to […]
The First Sutula Marketing Retreat
When your team is spread throughout the country, it’s important to wrangle them in from time to time; and so, began the first Sutula Marketing Retreat. From as far away as Texas and Tampa, planes arrived carrying Marketing Managers and Graphic Designers eager to lunch, learn, and laugh in beautiful Boulder, Colorado. Mesmerized by the […]
How to Prepare for a Trade Show
Debuting a product or exhibiting your brand at a trade show is a fantastic way to network with others in your field and stay up on the latest industry innovations and news. Much like shooting fish in a barrel, business conventions are marketing powerhouses brimming with leads and sales that are – literally – staring […]
Why You Should Run a Facebook Likes Campaign
We may not be in high school, but popularity still matters…on Facebook anyway. Regardless of what your 15-year-old daughter says – the majority of the world still uses Facebook every day – the people making purchasing decisions anyway. Opting out of a business page is equivalent to leaving your customers to the competition. These days, […]
