Epic River

Lead generation soars

Background

Epic River automates the loan closing process for community banks and credit unions by pairing healthcare practices with a local community financial institution to service the patient loan. This way, the healthcare practice gets the cash flow they need, the financial institution gets a new deposit account and the patient gets a loan term they can afford.

Services

  • ABM Marketing
  • Content Marketing
  • Digital Advertising
  • eCommerce
  • Email Marketing
  • Graphic Design
  • SEO
  • Video
  • Website Development

Targeted Marketing

we’ve got you covered

Summary

Founded in 2005, Epic River was built to automate the loan closing process. They offer a complex product suite but struggled to tell their story and unique value proposition, as well as define a repeatable process for lead generation. That’s where Top Fox Marketing came in. Top Fox partnered with Epic River to build and execute successful marketing campaigns.

Objectives

  • Enhance brand story across all digital platforms
  • Define targeted accounts and create an ABM strategy to acquire the right customers
  • Generate new leads and grow client base

Strategy & Implementation

  • Developed a key messaging by target audience for sales and marketing
  • Built a repeatable process from lead qualification to close
  • Produced an explainer video to show the value proposition
  • Wrote new, impactful website copy
  • Redesigned and rebuilt website
  • Built an ABM campaign for target institutions and companies
  • Created inMail and LinkedIn ad campaigns by target audience

Results

  • An efficient, effective, repeatable lead generation engine built to positively impact community financial institutions, healthcare providers, small businesses and individuals who need access to capital
  • Several leads a week for Revenue Cycle Management companies (this is good for their industry)
Epic River Laptop

Achieve results

with targeted ads!

“Top Fox is the most organized and creative marketing company I have used. On-time and on-budget but most importantly, their marketing campaigns have been very successful.” 

-Brian Kosar, CMO

Print materials

you can bet on it

Epic River Brochure Mockup

LinkedIn Advertising

we know how to get you meetings

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