Top Fox Marketing is a 2021 Local Excellence Award Winner
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
New Year… New Email List?
Every year, email lists decline by 20–30%. Moreover, at least one-third of subscribers never open emails, and even fewer click on calls to action. Marketing to disinterested people is a waste of time and resources which is why it’s a good idea to purge your email lists. What better time than the new year? After […]
Raise Customer Retention Rates by Aligning Marketing and Customer Success
Marketing and customer success go together like peanut butter and jelly – cultivating happy, loyal customers with optimal lifetime value. Unfortunately, most companies run these departments separately, often leading to miscommunication and customer frustration. Instead of marketing focusing on identifying potential customers and promoting the brand, while customer success is working on engaging and retaining […]
Customer Retention Equals Sustainable Business
It costs five times more to acquire a new customer than to retain a current customer. Yes, signing up new clients is exhilarating and justifies the money, effort, and time spent crafting sales strategies and engaging marketing campaigns. However, the key to sustainable business is nurturing relationships with the quality customers you have. In this post, […]
How to Ask People to Review Your Business Online
Most people are actively looking for ways to help local businesses stay afloat, by ordering food from neighborhood restaurants or buying toilet paper from the corner store. Why not give them a chance to support yours? Word of mouth is one of the most powerful marketing tools you have and it’s FREE! In an Amazon-dominated […]
5 Tips to Level Up Your Communications Plan During the Coronavirus Crisis
We’ve all been affected by the COVID-19 pandemic. We are all in uncharted territory. Most of us had big plans for 2020, and I don’t know anyone whose strategy hasn’t been derailed. We are getting lots of questions from our clients: Should I pause my campaigns or continue to market as normal? Should we address […]
Grow Your Business by Outsourcing Your Marketing Department
A fractional marketing department can bring the same (or better) expertise, can save you time and money and brings a full bench strength of highly vetted marketing specialists. The money saved by hiring a fractional marketing department will certainly boost your bottom line, but it’s not all your business will gain. Whether they’re reinvigorating your […]
The Story Behind Disney’s Marketing Success
(Cue the classic Disney fade-in) Once upon a time, Alli, a young DJ from Tampa was sent to broadcast from the most magical place on earth, Disney World. Over the following two decades, she would return to Mickey Mouse’s home base countless times, opening parks and promoting attractions on the air. As the years passed, […]
Why Your Business Needs a Hashtag
Just because you post something on social media, doesn’t mean your friends, fans, and followers are going to see it. Since 2012, the organic reach on social media platforms has been declining under the guise of providing a more pleasant user experience. In reality, it’s because platforms like Facebook, Twitter, and Instagram are free to […]
The First Sutula Marketing Retreat
When your team is spread throughout the country, it’s important to wrangle them in from time to time; and so, began the first Sutula Marketing Retreat. From as far away as Texas and Tampa, planes arrived carrying Marketing Managers and Graphic Designers eager to lunch, learn, and laugh in beautiful Boulder, Colorado. Mesmerized by the […]
