Prevent Google from Dinging Your Website on Mobile

Digital platforms are always evolving. Google recently implemented new accessibility requirements for mobile websites. If you don’t make the necessary updates to your website, it could negatively impact your SEO. Here is a quick overview:  Text must be big enough for everyone to read Buttons have to be large enough to be easily clickable There […]

Boost your SEO with Content Marketing

article marketing

While the phrase, “If you build it, they will come”, may work in baseball, it’s most certainly no guarantee in business. Case in point, the millions of beautiful, trustworthy, informative websites you’ve never seen, owned by companies of which you’ve never heard. These days, competitive digital marketing requires major league SEO and a game-winning strategy […]

Seasonal Marketing Strategies for the Holidays

Holiday marketing

When it comes to holiday marketing strategies, it’s often overwhelming to plan seasonal campaigns and come up with fresh ideas. This year, rather than recycling old marketing materials, be creative and entice customers into interacting with your brand. To help you get started, here are a few tactics to freshen up your digital presence and […]

How to Keep People On Your Website Longer

Did you know that about 65% of people use search engines, such as Google, to conduct product research before they make a purchase? To attract those people to your website, it is crucial to optimize it. Site optimization improves SEO and makes it easier for crawlers to index your website and find relevant keywords.  The […]

7 Steps for Writing an Enticing Newsletter

Email marketing is one of the best tools you can use to stay relevant and on top of mind. Weekly or monthly newsletters inform people what is going on in your business and give them a reason to interact with your brand. Top Fox Marketing understands that writing a newsletter sounds simple, but it can […]

9 Ways Your Team Can Help with Marketing Efforts

Your Team Can Help With Marketing Efforts

Top Fox Marketing loves helping our clients any way possible, which is why we came up with these simple steps to help with your own team’s internal marketing efforts. Many of these tips are free and increase your chances of retaining current clients and gaining new ones.  Be Proactive on Social Media  Consistency is key. […]

The What, Why, and How of Account-Based Marketing

account based marketing

What the hype surrounding account-based marketing is all about and why you should join the party   If you haven’t already jumped on the Account-Based Marketing (ABM) bandwagon, you should. There’s a reason marketers are increasingly adopting this tactic… when done right, it works. First, what exactly is Account-Based Marketing?  Account-Based Marketing is a highly […]

Grow Your Business by Outsourcing Your Marketing Department

people in a business meeting looking at a white board

A fractional marketing department can bring the same (or better) expertise, can save you time and money and brings a full bench strength of highly vetted marketing specialists. The money saved by hiring a fractional marketing department will certainly boost your bottom line, but it’s not all your business will gain. Whether they’re reinvigorating your […]

5 Marketing Strategies to Tackle in 2020

colorful desk with laptop

Our world now moves at an astounding pace which means that the digital landscape is evolving at breakneck speed; is your business keeping up? Whether you sell financial services, high-tech products, or seashells by the seashore – your company’s bottom line lives and breathes by the ever-changing algorithms, technologies, and crawl patterns of the online […]

The Story Behind Disney’s Marketing Success

statues of Walt Disney and Mickey Mouse in front of Cinderella's castle

(Cue the classic Disney fade-in) Once upon a time, Alli, a young DJ from Tampa was sent to broadcast from the most magical place on earth, Disney World. Over the following two decades, she would return to Mickey Mouse’s home base countless times, opening parks and promoting attractions on the air. As the years passed, […]