The What, Why, and How of Account-Based Marketing

account based marketing

What the hype surrounding account-based marketing is all about and why you should join the party   If you haven’t already jumped on the Account-Based Marketing (ABM) bandwagon, you should. There’s a reason marketers are increasingly adopting this tactic… when done right, it works. First, what exactly is Account-Based Marketing?  Account-Based Marketing is a highly […]

Raise Customer Retention Rates by Aligning Marketing and Customer Success

person working with tablet and marketing paperwork

Marketing and customer success go together like peanut butter and jelly – cultivating happy, loyal customers with optimal lifetime value. Unfortunately, most companies run these departments separately, often leading to miscommunication and customer frustration. Instead of marketing focusing on identifying potential customers and promoting the brand, while customer success is working on engaging and retaining […]

Customer Retention Equals Sustainable Business

man typing on computer with graphs on screen

It costs five times more to acquire a new customer than to retain a current customer. Yes, signing up new clients is exhilarating and justifies the money, effort, and time spent crafting sales strategies and engaging marketing campaigns. However, the key to sustainable business is nurturing relationships with the quality customers you have. In this post, […]

3 Ways to Keep Your Eye on the Big Picture During the Coronavirus Pandemic


In times of uncertainty, it’s normal to feel some anxiety. Right now, with the coronavirus crisis and the economic impact on the market, it can be hard to keep your eye on the big picture. Instead of worrying, I’ve started identifying variables I can control and developing a plan of action. Here are three areas […]

Get to Market Effectively With a Messaging Session

three people pointing at a computer screen

A messaging workshop drastically accelerates the process of getting your product or service into the hands of your target customers and provides an excellent foundation for your marketing plan.   Here at Sutula Marketing, we developed an impactful 3-hour workshop that guides you through a series of exercises that: Clearly defines your business model including […]

Grow Your Business by Outsourcing Your Marketing Department

people in a business meeting looking at a white board

A fractional marketing department can bring the same (or better) expertise, can save you time and money and brings a full bench strength of highly vetted marketing specialists. The money saved by hiring a fractional marketing department will certainly boost your bottom line, but it’s not all your business will gain. Whether they’re reinvigorating your […]

The Story Behind Disney’s Marketing Success

statues of Walt Disney and Mickey Mouse in front of Cinderella's castle

(Cue the classic Disney fade-in) Once upon a time, Alli, a young DJ from Tampa was sent to broadcast from the most magical place on earth, Disney World. Over the following two decades, she would return to Mickey Mouse’s home base countless times, opening parks and promoting attractions on the air. As the years passed, […]

5 Benefits of a Remote Workforce

In the old days, people actually worked where they lived!? Every morning, office workers woke up hours before they needed to be at work, dressed in business attire – we’re talking neckties and high heels – before driving to their company’s brick and mortar location. Oh, and if someone wanted to work for an organization […]

Putting Your Vision to Work Through Great Branding

Each day, as we go about our usual business, we’re surrounded by branding messages. Commercials on television, billboard ads, signs in your favorite store…they all tout the favorable characteristics of the brand they’re promoting, hoping to convince you that you need to have that soft drink, that new pair of sneakers, or the latest smartphone. […]