Many of our clients utilize Instagram in one way or another, so we keep our finger on the pulse on any changes or updates that Instagram implements. You heard it here first! Instagram recently rolled out some new features we think that you’ll be a fan of. These features level the playing field for small to medium-sized businesses and micro-influencers.
- Admittedly our favorite update, this new feature allows anyone to add a clickable link to their story! Previously, only users with 10K+ followers could add links—now, it’s fair game for all!
- Similar to Memojis on iPhones, you can now create a 3D Avatar of yourself on Instagram. Click on Settings > Account to access this fun feature.
- Tags just got an upgrade. Instagram’s new Enhanced Tags feature allows you to tag all contributors and collaborators in your post—i.e., anyone behind-the-scenes who helped your post come to life. This is a great way to give credit where it’s due!
- We call this last update the “What’s around town feature.” Simply enter a search term like “coffee shop, gas station, hotel, etc.” into the Search bar, click Location, and any relevant business near your location will pop up! We love that this feature supports small businesses.